Privacy & Security policy

	Introduction we, at the Econolodge Berkshires recognize the importance of protecting your privacy. We are committed to providing you with an efficient and customized internet experience. Your privacy is very important to Econolodge Berkshires. We are also committed to protecting your privacy and ensuring secured management of your personal information. That is why we want you to be informed about your integrated privacy & security when you visit our website. This online Privacy and Security Policy describes the information we collect through this site and how we use that information.
	What information do we collect?
	We collect information from you that allow us to provide services and content that is customized to your needs. You are anonymous on this site until you provide us with this information. When you use our reservation system, we collect information that you supply, such as your name, address, telephone number, e-mail address, room preference, and billing information. Our purpose in establishing this policy is to balance our legitimate business interests in collecting and using Information with our Customers' reasonable expectations of privacy. We and our service providers use Personal Information to operate the site, to provide services, and to inform our customers of new features, services, and products. To protect your privacy, we pledge to keep the personal information that you provide to us secure and private. Our agreements with business partners, agents, and affiliates have strict confidentiality and security provisions. We do not sell trade, rent, or release your personal information to anyone outside our company, contractors, and affiliates, other than in compliance with this privacy and security policy. We share your information with our credit card issuers and other companies where necessary to complete your transaction.
	Security: We safeguard our Customers' personally identifiable information by using industry standard practices. Although "guaranteed security" does not exist either on or off the Internet, we make commercially reasonable efforts to make our collection of such Information consistent with all applicable laws and regulations. Third party websites that are accessed through links, banners and other means of electronic connection on our web sites have separate privacy and data collection practices, and security measures. We have no control over these third party web sites and any responsibility or liability for the practices, policies and security measures implemented by third parties on their websites. These third party web sites have content, advertising, banners, links, sponsors, partners and connections over which we have no control and no responsibility. We encourage you to contact these third parties to ask questions about their terms of use, privacy practices, policies and security measures before disclosing personal information on linked web sites. Once you leave our websites, each new website you visit may have its own privacy policy and terms of use. Your interaction with these sites will not be governed by this policy or the terms of use of our web sites.
	On our Brand web sites we do not collect personally identifiable information from Customers unless they provide it to us voluntarily and knowingly. When you reserve a room with us we will capture information such as name, address, telephone number, email address, and credit card number to process your reservation. The primary purpose of capturing the email address is to send a reservation confirmation to the reserving guest. The confirmation may contain additional offers from our affiliates and business partners that we believe may be of interest to you, based on the information you provide to us. We protect confidential information - such as credit card numbers, online forms, and financial data - from loss, misuse, interception and hacking.
	We take commercially reasonable efforts to create and maintain "fire walls" and other appropriate safeguards to ensure that to the extent Econolodge Berkshires controls the Information, the Information is used only as authorized by Econolodge Berkshires and consistent with this Policy, and that the Information is not improperly altered or destroyed. Our privacy protection practices help us to maintain accurate, timely, complete and relevant information for our business purposes. Our communication system, software and database practices have been designed to aid us in supporting authenticity, integrity and confidentiality. Although we use commercially reasonable efforts to maintain data security when data is transmitted through third party communication service providers, we do not warrant the security of data during such transmission.
	Cookies: Our customers should also be aware that information and data may be automatically collected through the standard operation of our internet servers and through the use of “cookies”. “Cookies” are small text files a Web site can use to recognize repeat users, facilitate the user’s ongoing access to and use of the site, and allow a site to track usage behavior and compile aggregate data that will allow content improvements and targeted advertising. Cookies are not programs that come onto a system and damage files. Generally, cookies work by assigning a unique number to each customer that has no meaning outside the assigning site. We do not use cookies to store passwords or credit card information. Cookies do not tell us your individual identity unless you have chosen to provide it to us. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows a user to deny or accept the cookie feature; however, you should note that cookies may be necessary to provide customers with certain features (e.g., customized delivery of information) available on this Web site.
	Reservations: When a Customer calls our reservation centers or contacts us via the Internet, fax or other means about hotel reservations, we need certain information such as name, address, telephone number and email address to respond to the inquiry and to make the reservation. This information is sent to the hotel where the reservation is also recorded. A credit card number is necessary to guarantee the reservation past a certain time. The hotel will charge the credit card account of a Customer who fails to arrive and fails to cancel the reservation in a timely manner. The property may impose other conditions on the reservation such as minimum length of stay, advance deposit and other terms of the contract Information collected as part of the reservation process is used as this Policy describes whether or not the Customer actually utilizes the hotel reservation. The Property may, but is under no obligation to, contact Customers with reservations to inform them about changes in the status of the hotel for which the reservations are made and may suggest alternative accommodations.
	Correction: We make repeated efforts to verify the accuracy of Information and to correct and update our database from Information available to us. In the event a Customer believes that such Information held by us is inaccurate or outdated, the customer is requested to take all reasonable steps to correct any inaccuracy or update outdated information.
	Policy Changes: We may change or terminate this Policy at any time without prior notice. We will post any Policy changes to our web site to notify you of these changes and provide you with the ability to opt out of any new, unanticipated uses of Information not previously disclosed in the Policy. The Policy in effect at the time of each visit to a Brand web site applies to that visit. Please check our Policy each time you visit our web site if you are concerned about how your Information will be used.
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Our Privacy & Security policy
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